Let's build ​your brand ​together

Education & skills

Ivan Franko National University of Lviv

Business management and administration

Here are the main courses I've taken:

▫️Complex Digital marketing

▫️The SMM specialist profession

▫️Targeted advertising specialist

I am constantly improving my skills by attending lectures, ​webinars, classes, reading articles and books, and ​subscribing to marketing educational services.

• Expertise in identifying and analyzing target ​audiences across various industries.
  
• Competent in competitive analysis, ​identifying key strengths and weaknesses.
  
• Proficient in managing Google Ads and ​Facebook Ads campaigns.
  
• Skilled in optimizing ads to maximize ROI and ​conversions.
  
• Adept at analyzing reports to identify areas ​for improvement in online marketing.
  
• Strong understanding of audience ​expectations and competitor content ​analysis.
  
• Capable of building effective content ​strategies that engage and capture ​attention.
  
• Proficient with content creation tools such as ​Canva and Figma.
  
• Experienced with analytics tools including ​Google Analytics and Facebook Insights.
  
• Flexible and adaptable to evolving social ​media trends and algorithms.
  

how my services are useful for you

Tailored Audience Targeting:

I precisely identify and analyze your target audience, ensuring that your message reaches those who matter most to your business. This targeted ​approach maximizes engagement and conversion rates.

In-Depth Competitor Analysis:

By thoroughly analyzing your competitors, I identify their strengths and weaknesses, allowing us to capitalize on opportunities and differentiate your brand ​in a crowded market.

Optimized Ad Campaigns:

With expertise in managing Google Ads and Facebook Ads, I create and optimize ad campaigns that deliver high ROI and increase your bottom line. I ​continuously monitor and refine campaigns to ensure they meet your business objectives.

Strategic Content Creation:

I develop content strategies that not only meet audience expectations but also captivate and engage. My content is crafted to align with your brand's ​voice and goals, ensuring consistency and effectiveness.

Data-Driven Marketing:

Using advanced analytics tools like Google Analytics and Semrush, I provide actionable insights that help you make informed decisions. My approach is ​rooted in continuous improvement, identifying areas where your online marketing can be more effective.

Adaptability to Trends:

Social media is ever-evolving, and I stay ahead of the curve by adapting strategies to the latest trends and algorithm changes. This flexibility ensures that ​your brand remains relevant and competitive in the digital landscape.

By leveraging these strengths, I help your business not only reach but exceed its marketing goals, creating lasting connections with your audience ​and driving sustainable growth.

my Experience

coffee shop “Martsypan”

About the project:

The coffee shop, had no experience of cooperation with an SMM specialist.

Tasks

Create and implement a unique visual identity that distinguishes the coffee shop from ​competitors and ensures its recognition in the local community.

Develop and implement a content plan and headings that will resonate with the target ​audience, increase subscriber engagement through regular and interactive publications.

Analyze the target audience, competitors and current SMM strategy, identify ​weaknesses and implement changes to improve the effectiveness of online marketing.

Implement current trends in the coffee shop's content to attract a young audience and ​ensure the brand's relevance and adaptability.

What was done to achieve the results

Visual identity creation:

Creating a unified style:

I developed a unique style for the coffee shop, which included the selection of fonts, primary colors, and visual design. This helped create brand ​awareness and ensure consistency across all communications.

Photo and video shooting:

Organizing professional photo and video shoots contributed to the creation of high-quality content that increased the level of interaction with the ​audience on social media. This increased the number of subscribers and interest in the content.

SMM strategy creation and realization:

Content plan and rubrics:

The content plan I created with detailed headings ensured regularity and variety of publications, which allowed us to better engage the audience ​and keep their interest high.

Integration of trends:

I actively integrated current trends into the content of the coffee shop, which allowed us to keep up with the times and attract the attention of a ​young audience that appreciates innovation and style.

Increase brand awareness:

Identifying unique features and values:

By defining unique features and values, the coffee shop managed to create a clear brand image that stands out from the competition and attracts ​the attention of the target audience.

Collaboration with local businesses and bloggers:

Partnering with local businesses and bloggers has expanded my reach and allowed me to attract new customers through recommendations and ​joint projects.

Research and analytics:

Target audience and competitor research:

I conducted an in-depth study of the target audience and the competitive environment, which allowed me to identify the unique needs of customers ​and highlight the competitive advantages of the coffee shop.

Analysis of the SMM strategy:

Regular analysis of the effectiveness of the SMM strategy helped to quickly make changes and optimize the approach, which led to increased ​engagement and improved content engagement rates.

Results

Increased reach and engagement:

Thanks to the implemented strategies and activities, the coffee shop saw a significant increase in social media reach, which led to an ​increase in the number of visitors and higher sales.

Strengthening the brand's position:

The visual identity and clearly defined style I introduced helped the coffee shop strengthen its market position and ensure long-term interest ​in the brand.

This cooperation was an important step in the development of the coffee shop and its adaptation to modern market requirements, ​and also confirmed my expertise in SMM and branding.

creating a profile header, changing the profile avatar

and profile name for search engine optimization

creation of a visual of the appropriately created brand style

stories examples

video content examples

Clan Rent

the work I was doing:

Idea Generation

Trend Integration

Unified Profile Design

Competitor and Target Analysis

Copywriting

Daily Story Creation

Content Plan Development

About the project:

A company that provides a luxury car rental service in Spain

cooperation goals

Positioning as a premium brand:

Objective: To create and maintain the impression of Clan Rent as the ​leading luxury car provider in Spain, ensuring a high level of ​professionalism and exclusivity in all aspects of the brand.

Attract new customers and expand the market:

Objective: To attract new customers through effective marketing ​strategies and advertising campaigns aimed at a target audience ​that appreciates luxury and comfort.

Creating a recognizable brand:

Objective: To develop and implement a unified profile design style ​that reflects the aesthetics and uniqueness of Clan Rent, ensuring ​visual consistency and increasing brand awareness.

Optimize content for social media:

Objective: To create and implement a content plan that ensures ​regularity and quality of posts. This includes creating daily stories ​and writing texts that resonate with the audience and increase ​engagement.

Analyze competitors and target audience:

Objective: To conduct a detailed study of competitors and target ​audience to identify effective strategies and possible areas for ​business development.

Implementation of modern trends:

Objective: To integrate current trends into the marketing strategy ​and content of the project in order to remain relevant and attract ​customers who follow the latest trends in the car rental industry.

cooperation result

Successful brand positioning:

The result: Clan Rent has established itself as a premium luxury car provider in Spain through the introduction of a stylish and ​elegant social media profile.

Attracting new customers:

Result: New customers were attracted through effective marketing campaigns and relevant content, which increased awareness ​and demand for services.

Consistent brand style:

Result: A unified profile design style was created, which ensured visual harmony and increased brand awareness across all ​platforms.

Optimized content:

Result: An effective content plan was developed and implemented, including daily stories and high-quality texts that increased ​audience engagement and interest in the services.

Competitor and target audience analysis:

Result: A detailed analysis of competitors and target audience was conducted, which allowed us to develop accurate strategies ​for further business development.

Updating marketing strategies:

Result: Integration of modern trends into the project's content and strategies ensured relevance and compliance with new ​market requirements.

creation of a visual of the appropriately

created brand style

statistics

created content

get in touch with me

I am always eager to explore new creative opportunities and collaborations.

If you find my work intriguing and wish to discuss potential projects or collaborations, ​please don't hesitate to contact me.

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gmail

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